The first major global event of 2024 for Better Factory was none other than the prestigious Mobile World Congress (MWC) in Barcelona, Spain. Hosted by Mobile World Capital, the lead communications partner for the Better Factory project, MWC 2024 was a significant platform, offering unparalleled visibility to the project. As one of the world’s largest and most influential tech events, MWC provided an ideal stage for Better Factory to demonstrate its innovative approach to transforming European manufacturing SMEs through art, technology, and collaboration.
Better Factory’s Presence at Mobile World Congress
At this year’s MWC, held from February 26-29, 2024, Better Factory made a strong impact within the European Projects Zone, particularly at the Mobile World Capital Barcelona stand in Hall 8.1 (8.1B55). This space, dedicated to showcasing cutting-edge European projects, provided a perfect setting for Better Factory to engage with the event’s diverse and high-profile attendees. Over 100,000 participants from 205 countries, including more than 2,700 exhibitors and 1,100 speakers, converged at MWC, creating a vibrant and dynamic atmosphere.
At the Mobile World Capital area, visitors were introduced to the project’s goals and achievements, sparking curiosity and in-depth conversations. Attendees were directed to the Better Factory website for further exploration, where they could access the toolkit teaser and PDF factsheets. These digital resources were highlighted to ensure eco-friendly dissemination of information, aligning with Better Factory’s commitment to sustainability.
Women in Manufacturing Panel: A Highlight of Better Factory’s Participation
One of the standout moments for Better Factory at MWC 2024 was its representation in a panel discussion focused on women’s leadership in the manufacturing industry. The panel, moderated by Marjorie Grassler of Mobile World Capital, was a key feature of the event, showcasing the vital role women play in driving innovation and transformation within the sector.
The discussion centered around insights from Cristina Oyón’s work with the Women in Manufacturing working group, which explores strategies to attract, support, and elevate women in the industry. The conversation emphasized the need for cultural shifts and strategic initiatives to fully harness women’s potential in manufacturing.
The panel featured an impressive lineup of speakers, including Mireia Gilibert from EIT Urban Mobility, Teresa Hernandez Martin from EIT Manufacturing, and Anastasia Garbi from Better Factory consortium partner Eurodynamics. Each speaker brought a unique perspective on how to create a more inclusive and dynamic manufacturing environment, making it a highly engaging and informative session.
Conclusion
Mobile World Congress 2024 was an exceptional opportunity for Better Factory to showcase its innovative solutions and commitment to inclusivity in manufacturing. The event not only provided extensive visibility but also facilitated meaningful connections with industry leaders and influencers. Through its participation, Better Factory reinforced its position at the forefront of transforming European manufacturing SMEs, leveraging art, technology, and diversity to drive the future of the industry.
