Better Factory was present at The Next Web Conference, a 2-day technology event in the greater Amsterdam area is where industry leaders and tech enthusiasts alike come together, to explore how tech will help us reclaim the future.

While we were at the conference, we met with I4MS, our partner initiative, to take part in an interview about not just the Better Factory project itself, but also the methodology behind it. I4MS spoke with one of our consortium, Rodolfo Groenewoud van Vliet of In4Art, about how arts and technology can influence one another, as well as examples of this in popular culture.

If you’d like to dive into the world of how arts are disrupting both the technological and also manufacturing sectors, take a look at the interview here!