Better Factory took the chance to attend this year’s Mobile World Congress in Barcelona. Given that the pandemic has been recently receding, numbers at this event have been increasing, along with a new-found buzz. Mobile World Capital Barcelona’s stand had several totems with tactile screens, where people could watch different videos, such as that by Better Factory.  

In this way, the project was introduced to MWC22’s attendees, while explaining that it helps manufacturers enter new markets with customisable product or service portfolios. Together with business and arts mentors and technology partners, manufacturing SMEs can discover new business models and digitalise their factories to match new or personalised products. It was also announced here that soon applications will open for a new expression of interest and a second Better Factory open call, so stay tuned in 2022.