The main objective of this deliverable is to describe Better Factory strategic plan to steer communication and dissemination activities during the project’s lifetime.

This includes defining the plan’s objectives, the target groups of Dissemination and Communication activities, the information and messages that will be communicated, the tools and channels that will be used, how and when activities will take place.

This Dissemination and Communication Plan has been structured using the 5W approach and aims to respond to the following questions: Why disseminate and communicate; Whom to disseminate and communicate to; What information to disseminate and communicate; Where and how to disseminate and communicate, and When to disseminate and communicate.